You can choose from three different formats of sponsored content–single image, carousel or video. LinkedIn sponsored content looks just like a regular post that you’d see on your feed except with a CTA button and a “promoted” label: LinkedIn offers several ad formats and placements to choose from: Sponsored content In this case, sponsored messages might not be the best use of your ad budget. For instance, some users may hardly check their inbox, but regularly scroll through their feeds to find new content. If you’re not sure which ad format would appeal to your target audience, test out different LinkedIn ad types to see what works best. The ad type you choose will play a huge role in the success of your campaign. This option automatically includes people with similar attributes as the ones you’ve selected. You also have the option to exclude audiences with certain attributes that aren’t relevant to you.īefore you save your ad campaign, make sure you enable audience expansion so LinkedIn can expand and engage a new audience with your ad campaign. You can even select multiple attributes at a time to further narrow down your targeting. You have several targeting options for LinkedIn ads–whether you want to target people based on location, industry, company size, education, job function or skills. Make sure you have a clear idea of what kind of people you want your ad to reach.
You can’t run a successful ad unless you’re targeting the right people. If you’re an employer that’s advertising for an open position, you also have the option to set an objective to promote job opportunities. At this stage, you can set the most relevant objective for a particular LinkedIn ads campaign. LinkedIn advertising gives you several objectives to choose from for three different stages of the sales funnel–awareness, consideration and conversions. Do you want more people to become aware about your business? Perhaps you want to attract more website visitors. Next, choose the objective for your ad campaign. If you’re running ads on behalf of a business, link you campaign with a LinkedIn page. Before you get started with Campaign Manager, you need to create a LinkedIn account if you don’t have one yet it takes just a few seconds to create one.Įnter your account name and select your currency. The LinkedIn ads manager is where you can manage your LinkedIn advertising campaigns. Start by signing into the LinkedIn Campaign Manager. Getting started Using the Campaign Manager So read this LinkedIn ads guide to get a better idea of what the platform has to offer and how you can use it to get more leads. The platform is also 277% more effective than Facebook in generating leads.Ĭonsidering all this, you can’t afford to ignore LinkedIn advertising any longer. In fact, 65% of B2B companies have used LinkedIn paid ads to acquire new customers. And the best part? A huge portion of your target audience is in a position to make executive decisions about what purchases their business makes.
With 630 million users, and 63 million of them in decision-making positions, LinkedIn could be a powerful platform to reach millions of people in your industry. While that’s all well and good, you can’t just stop at these two platforms if you want to see an exponential increase in leads. You’ve run dozens of ads on Facebook and double that on Google.
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